How To Date Gen Z

Copywriting and translation are not the same thing? Well, in this case it kind of was. Together with Schröder+Schömbs and PlayTheHype, I was invited to look into the dating vocabulary of Gen Z for Tinder and briefly explained the most important terms, not entirely without learning something myself. 🤓

Kissing the hand, making out at the drive-in movie, coming up for another coffee.... - Every generation has its own dating rules and codes, which are sometimes really weird and not always easy to understand. But because communication and dialogue about love, sex and relationships are crucial for relaxed coexistence - whether you're involved yourself or not - we tried our hand at being love interpreters and present the TINDER DATING GLOSSARY. You're welcome, Boomer. 💖

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Find out more and download the glossary here